Hotel Planning and Development

Hotel Planning and Development HTM 4006 Dr. Qu Xiao GROUP PROJECT HOTEL FEASIBILITY reflect (Written Report) Proposed Hotel Location: Hung Hom Proposed Hotel Name: Banyan Tree Hong Kong Lecture: atomic number 90 19:30-21:20pm Tutorial: SEM001 Wednesday 19:30-20:20pm Group Members: Kwok Fong Lin, Linda Lau Ka Yi, Candy Su Yin Ting, Mia Wong mei Ling, Judy 10524466D 10522786D 10534890D 10514436D Wong Yuet Kwan, Jackie 09274551D 0 Table of Content Executive Summary ..................................................................................................... 2 Part 1 - Site and Location rating ........................................................................ 3 Site Evaluation ................................................................................................. 3 Site Characteristics .......................................................................................... 4 Part 2 -Area and realm Analyses ................................................................. 7 Area abbreviation ...................................................................................................... 7 Neighborhood analysis ......................................................................................

8 Part 3 - Hotel Market Analysis Demand, fork over and Competition ................... 12 Demand Analysis ............................................................................................. 12 interpret and Competition Analysis .................................................................... 20 Trends in Hotel Room dark Supply and Demand ........................................... 32 Part 4 - Recommended Facilities and work ....................................................... 34 Part 5 - Market Share, Occupancy and ADR excrescence ....................................... 44 Occupancy Projection ...................................................................................... 44 ADR Projection... If you want to germinate a full essay, order it on our website: Orderessay

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