Customer Relationship Management

CUSTOMER RELATIONSHIP MANAGEMENT OBJECTIVES OF CRM * Direct Marketing * Cross selling by using IT to identify products similar to those purchased earlier * Service customization * Improved rejoinder to client requests. * Improving field service * Event identification rule OF CRM To enable a sales force to better draw a bead on advantages of the opportunities which result from certain phases of the cycle. To better manage inventory and upcountry resources so as to avoid damaging shortages or excesses. METHODS node relationship direction (CRM) is a client-focused air strategy that dynamically integrates sales, marketing and customer c be service in raise to create and add value for the company and its customers.This change towards a customer-focused strategy is leading to a strong demand for CRM solutions by companies. However, in spite of companies interest in this new management model, many CRM implementations fail. One of the main reasons for this lack of success is that the brisk methodologies being used to approach a CRM project are not adequate, since they do not satisfactorily integrate and good complement the strategic and technological aspects of CRM.

This paper describes a formal methodological analysis for directing the process of developing and implementing a CRM System that considers and integrates various aspects, such as defining a customer strategy, re-engineering customer-oriented business processes, human resources management, the computer system, management of change and continuous improvement. BENIFITS guest relationship management tools have been shown to help companies attain these objectives * sleek sales and marketing processes * Higher sales productivity * Added cross-selling and up-selling opportunities * Improved customer service, loyalty, and retention * Increased call center efficiency * Higher close rates * discover customer profiling and targeting * Reduced... If you want to get a full essay, order it on our website: Orderessay

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