The Influence of Face Culture on Chinese Luxury Goods Consumption

The Influence of Face Culture on Chinese extravagance Goods Consumption

Cuicui Zhou
St. Thomas University
December 15, 2010

The concept of cheek here is angiotensin converting enzyme of the distinguishing cultural phenomena of China, which deeply influences Chinese consumer behavior regarding extravagance goods much(prenominal) as food, clothes and transportation and many other aspects of peoples lives. This phrase reveals the relationship between feeling and aspiration. Face represents the accessible identity element in China and rattling(a) consumption somewhat reflects a persons social status and personalised dignity. Thus, Chinese pursuit of face can be achieved by way of consumption. For example, people with legion(predicate) luxuries show their own abundant social opulence, and perhaps begin the impression of high social status. In the process of idealistic consumption, people can get the value of face, and enhance their social status at the same time.
Keywords: face, luxury goods, consumption, social status, personal dignity

Thesis: Chinese luxurious consumption is driven by the motivation of showing off oneself, which is deeply influenced by face culture.
I. General facts about the face culture and luxurious consumption
A. Definition of face culture

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Chinese consumer luxurious consumption behavior
II. The characteristics of luxurious consumption that are influenced by face
A. personalised motivation to flaunt
B. Social evaluation through luxury goods
III. Conclusion.
A. Positive effects for people
B. Diverge people from social readiness

The Influence of Face Culture on Chinese sumptuousness Goods Consumption
According to Arthur Smith, Chinese think face does not entail simply the front part of the head, but is diversity and complexity (as cited in Chhikar , Brodbeck , and Housem , 2007. p.884). St. Amant, a professional communication scholar, describes face as an individuals external public appearance (Amant,...If you privation to get a full essay, order it on our website: Orderessay

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