Introduction
Many multinational fast food chains (MFFC) like McDonalds and KFC are opening outlets in India. A fascinating aspect of these companies is the obscure marketing process they employ to gain a secureness on the market. The marketing process becomes even more manifold due to the behaviour of Indian customer being unlike from that of the western countries, where these chains have typically been operating. Even with some(prenominal) outlets in various locations in India, the marketing process of a new outlet typically has to be thought from scrub up due to the wide diversity across the country.
        Recently, McDonalds has unyielding to stretch forth into Bangalore in a big way. Praveen Bose Bangalore Burger chain McDonalds plans to invest Rs 50 crore annually in India. It has already brought in Rs 500 crore of FDI on the 56 outlets it has in India. We are here for the long haul, Amit Jatia, mutual venture partner, McDonalds India (western region) said while announcing the opening of its Bangalore outlet. McDonalds is finally up and running in Bangalore, trying to seduce Bangaloreans with their offerings after inhibit the people of 115 countries. The worlds largest eating place chain has opened its 57th restaurant in India and the first restaurant in Bangalore, at the Forum.
The investments depart be towards launching new restaurants and building up the render chain. The chain has had to improvise on their way to India and Bangalore will be served the same fare as in the other 56 restaurants. So out goes beef and pork from their US and European offerings. It has added some Indianised items.
The location at the Forum mall was elect after a study of about one year. lot from the chain studied the footfalls at different malls and then decided to set up shop there. The...
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