2013/04/04

PEST analysis for the car industry

Research question/Purpose

The Car Industry is changing its structure quickly. composition Toyota earned some 124 billion SEK last year, GM woolly-headed about 65 billion SEK. Many mergers have happened and more changes are bound to happen. Write an essay pointing out the pest-factors you witness having a strong impact and causing these changes in the simple machine industry. Also, reflect on the changes you think will happen in the years to come.

1.Introduction [1]

PEST abbreviation is a process of checking and analyzing information relating to the environment. The PEST analysis is a useful tool for find outing grocery store growth or decline, and as much(prenominal) the position, potential and way of life for a business as a business measuring tool. It involves monitoring the changes taking place in the environment and omen the future position. The PEST analysis could be a modeling reviewing a schema or position, direction of a company, a marketing proposition, or idea. It helps the firm to formulate its corporate strategy in line with the opportunities emerging in the environment. Strategic result to environmental changes is the end purpose of PEST analysis. PEST is do up of the first letters of the four key factors: political, economic, social, and proficient factors.

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It assists in identifying the key environmental influences, predict the changes in environment, and understand the interconnections between influences pertaining to macro environmental factors and environmental factors specific to the industry. most industry firms would carry out a PEST analysis to assess the prospects of their business and viability of their investment.

Specific whollyy, these four PEST factors cover all aspects of external environmental analysis. Political factors changes involve government rules such as on planning. Economic factors changes include the health of the economy, how potential people are to be able to afford property, and changes such as the...

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