New Brand Development - Reach Ring

Smart card engineering has penetrated almost every part of our chance(a) life. Most of the transportation carcasss and retail stores are rely on this form of technology in part of their transactions. The technology has more benefits compared to conventional selective information transmission devices such as charismatic stripe cards which people use every twenty-four hour period to access automated teller machines. It embeds microprocessor to a card that stores and transacts data between users. The chip stores electronic data and provides the function of credit, debit, and early(a) memory capabilities such as identities and medical record. The data is transacted via a card size reader that builds on the entry or transaction points then back to the computer terminal. This type of system offers enhanced security and convenience to many applications such as banking, transportation, security and online transactions.

2. Brief Description of Selected Company form Ltd. is a medium casing information technology company located in Hong Kong that was realised in 1995. The company is a smart card technology service provider to public and privately owned company. Reach recruits more than 50 employees include sales, engineers and technicians at the main slur and few branches in China. The new product that the company plans to entrap to the market is called Reach address.

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It is a ring that embeds with microprocessor which provide the functions equal as smart card but in a much smaller size.

2.1 Reach Ring FeaturesThe Reach Ring greatly improves the convenience and security of any transaction. It combines with all the benefits of cards used for identification, teller machines, toll, and transportation. Moreover, it reduces the document processing cost, labor costs as well as delays caused by manual systems by allowing immediate access to personalized information stored in the ring. tutelage costs for vending machines, parking meters and other...

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