Martinus.sk – story of an online shop in Slovakia(Theory of motivation and organization in practice)

Martinus.sk - story of an online shop in Slovakia

(Theory of motivation and organization in practice)

Table of Contents

  1. Introduction

In Slovakia, online shopping is still at its beginning, but with more and more households being able to yoke to the Internet and with increasing trust in payments via Internet, online shopping is sightly more and more popular between Slovaks. According to the survey, 48% of Slovak Internet users shop online.And the nearly popular products bought online are books. In our case, we are discussing the success of Slovak online bookstall Martinus.sk which CEO, Michal Meško, was in 2011 nominated for the passenger vehicle of the Year Award. In our study of Martinus.sk case, we are focusing on organizational structure and motivational theory.

  1. Martinus.sk - Thousands of stories, unity online bookshop

Slovak online bookshop Martinus.

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sk, inspired by popular Amazon.com - is peerless of examples how cut for books and programming can make a dream of one young man to come true. In the beginning, Martinus was an ordinary bookshop located in Martin, Slovakia. Later on, in 2001, after Michal Meško, 16 years old, programmer joined the company, Martinus became Martinus.sk - an online bookshop. 11 years later, it is the most popular and the best online bookshop in Slovakia with 60 spacious-time employees and 40 part-time employees. Martinus.sk received Certificate of Merit for the Personal dedication of Employees and for the Strength to go their own Way Via Bona Slovakia Awards 2010 and it is first Slovak online shop which was non only once but twice awarded by Slovak prosperous Quality Certificate. What is the secret of its success?

According to one of its managers, it is its ability to create and develop fair, valuable relationships - with employees as easy as with customers. And when employees are satisfied, customers are...

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