Marketing Plan for IPT

Mission Statement

Our intention at Its Popcorn Time is to provide products that surmount customers expectations and that are unique to our business. To establish a truly team-oriented environs of committed enthusiastic employees from management to the frontline employee all working toward the goal of growing our customer base. We should be a model provider of exceptional customer service to both our internal and foreign customers.


Here at Its Popcorn Time our goal is to provide customer satisfaction and specialty gourmet snacks and sweets that cant be found anyplace else! Our specialties are flavored popcorn, snack sized pretzels coated with sweet and zestful flavors, and delectable cookies. Our products come in many flavors such as chocolate, butter, cheese, and caramel. We are presently adding new items to our menu that will be available in our many local stores. We want our customers to discern that we will continue to provide customer service dogged after their purchase. We are committed to obtaining their trust and loyalty.

In our Marketing externalise we will discuss important tasks such as spatial relation analysis, key marketing objectives, strategic initiatives, tactical plans, and a compend on obstacles we will face and how we will measure our results. We desire that following this plan will prove to be undefeated and profitable.

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Tactical Plans

There are several Promotional Tactics for IPT to consider. First and first of all will be utilize search engine enrollment by starting with the major search engines and then cautiously selecting others targeted towards our products. We will also be involved in classify programs starting with the gift basket company and the catering companies we currently partner with. Apply for awards is a tactic that we have non discussed but it can be beneficial. This can be eon consuming, but applying for quality awards can definitely...

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