Marijuana Rhetoric: An Analysis of the Rhetoric of the White House ONDCP Website.

        The intensity of the drug debate is reflected in President George Bushs new promise to lead a more aggressive consort against substance abuse, ordering that resources be allocated to fighting so-called soft drugs alternatively of concentrating on harder forms, such as hemp and cocaine. At the shopping centre of the debate over marijuana is the issue of its legality, the main differences concerning its hazards, both to the health of an individual user and to society. A key reader to the Bush administrations efforts to keep marijuana illegal is the snow-clad Houses ability of National Drug Control Policy (ONDCP). The ONDCP websites emphasis on marijuanas harmful social and healthful effects confirms that the very genius of the drug debate relies on the establishment of a commence and effect relationship, an argument that should be solved with empirical data. The say goals of the ONDCP are to reduce illicit drug use, manufacturing, and trafficking, drug-related crime and violence, and drug-related health consequences.

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An analysis of the rhetorical appeals used in the ONDCP website link on marijuana reveals that the White House policy on marijuana is not based on legitimate rhetorical appeals, and that the ancient rhetorical aim of the ONDCP is not to persuade an interview of the illegality of marijuana, except rather to spin a political justification for the White Houses war on drugs.

The ability of the ONDCP website to succeed in persuading its audience must be measured by the audience to which it is order those appeals. Individuals most likely to log on to the ONDCP website are looking for uncomplicated, factual information. They do not want to sift through and through pages of scientific or technical data, most of which is not slow understood by a layman, and are depending on someone else to make sense of that data. A...

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